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A swimwear label has been accused of for having young walk the runway in tiny bikinis at a major fashion event.The brand, Hot as Hell, sent social media into a tailspin when it had primary school-aged girls on the to debut their new children’s range at Miami Swim Week in Florida, USA.The collection dubbed Hot as Halo included one and two piece swimwear.Images were shared to the company’s Instagram page and while many commenters were positive, others were furious to see little girls modelling the bathers. The brand’s global sales director has since piped up in the comments in an attempt to clear the air, explaining the girls on the runway were daughters of company staff or friends.“They were not ‘bedazzled’ or made up to be like pageant spectacles or objectified.
We stand for respect, for women of all ages, colors and sizes, and are about providing a legacy for our daughters,” they wrote.“(You will see in the whole show) our models in their 20’s, 30’s and 50’s with their own daughters as well as our beautiful pregnant models.”And while we’re on the topic of bathers, he’s a complete history of swimwear. Post continues after video.
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View top-quality stock photos of Teenage Girls Wearing Bikinis. Find premium, high-resolution stock photography at Getty Images. Bikinis: Stock Photo. Buy the print. Get this image in a variety of framing options at Photos.com. Reddit's controversy-courting teen-pics section is gone. Does that close the book on photos of teens posted online?
A “proud” mum of the one of the kids also spoke out. She said the girls were purely “doing this for fun” to support the swimwear line.“They go to school together, dance together, they are little girls who like to dress up. And by the way – my little girl wanted to do this! She begged me! She couldn’t wait to go,” she wrote, before thanking the brand for boosting her formerly shy daughter’s self esteem.Children modelling swimwear is by no means a new issue. Many brands in the past have come under fire for similar stunts.